It's all on you. That's how it feels, right?
Whether you're trying to be an author, speaker, musician, or any kind of entrepreneur, you feel like
there aren't enough hours in the day to do all the things you need to get done.
You’ll never get all the things you need to get done if you’re spending half of your time focusing on things other people should be doing for you.
This means that...
- If you’re a writer, you should be writing.
- If you’re a speaker, you should be speaking and working on material
- If you’re a musician, you should be practicing, performing, writing, etc.
You get the idea. Meanwhile, you should not be...
- Coding your own website
- Booking your own events
- Negotiating your own contracts
- Creating your own marketing plans
- Designing your own artwork
The Bottom Line:
The bottom line is that your one duty as a brand should be focusing on your art—on that talent that makes you special.
No Brand Is an Island is the ultimate guide to finding the team of people that will focus on all those other important tasks on which you shouldn’t be spending time.
About The Author
Robert D. Smith
For more than three decades, Robert D. Smith has managed and overseen the career of New York Times best-selling author and in-demand speaker Andy Andrews. He is the author of 20,000 Days and Counting and writes about branding, entrepreneurship, and more at TheRobertD.com.