I feel like I’m going through lesson number one of life—and I’m not sure what the lesson is.
I don’t care where you are in life or how old you are, in so many ways you have just begun. Concentrate on purpose, product, principles, procedure, and people. THEN there will be a payoff. Keep in mind life-changing principles that will be relevant for at least 200 years.
I love biographies. I can read them or watch them on TV all day long.
T Bone Burnett is an American musician, songwriter, and soundtrack/record producer. In 2000, Burnett (when he was 52 years old) produced the soundtrack and wrote the score for the Coen Brothers film O Brother, Where Art Thou?.
He loved this type of music—American folk, blues, and bluegrass. He grew up with it. It was a part of his inner being. His passion.
In 1986 (14 years earlier) he released a self-titled album reminiscent of this type of music. It did not make national news or even sell enough to talk about.
But he kept on believing.
He believed in and pushed like crazy against all odds for this movie to be made and for him to write the score and produce the album. This was totally against what Hollywood was looking for and what the music business in general would consider a success at all.
I assure you the music industry did not think in the year 2000 that an album of traditional American folk music, blues, and bluegrass would become a worldwide commercial hit.
Music that many thought was a hit only in the Appalachian Mountains—suddenly broke into the mainstream and the O Brother, Where Art Thou? soundtrack sold over 10 million copies worldwide.
Yes, TEN Million records!!
The album was a monster hit. It garnered numerous industry awards from the Grammys, Academy of Country Music, and the Country Music Association. Burnett even won the 2002 Grammy Award for Producer of the Year, Non-Classical.
It is never too late to do something outstanding. You can never assume you have peaked. OR that you are never going to peak. Or even experience a “peak.”
As long as you are breathing there is still the possibility of more, of something greater. You never know when a book or album will sell 10 million copies. Or a movie will generate $10 million.
That is the reason that creation must be continuous. Constantly looking for new angles, for new products, for new presentations, new proposals, and more people.
There will always be a struggle to be heard. There’s always a struggle to know what to say, what to write, what to sing. You must learn to break through those struggles with certainty.
Struggle is not a stigma. It is natural. It has been since the beginning of time. Nothing just pops into existence. It is all a birthing process.
Giving birth is a process with a lot of pain (I am told). There is then a long process of that baby growing and becoming a toddler, a child, a teen, an adolescent, an adult.
The product you’re producing is probably still in the toddler/child stage. You must keep feeding and nourishing this product. Write ad copy, promote with unique campaigns, and publicize using every format available.
Be calm. Be patient with you. Make sure you are doing what you love. Something that you must do whether you get paid for it or not. That it keeps you up late at night and gets you up early in the morning. These are the things that you are passionate about.
Step away from you. And look at your life from a 30,000-foot point of view. Get the big picture and keep it in mind on a daily basis.
For some reason we forget the daily part of our existence. There are lots of daily things we do that we don’t even think about: taking a shower, brushing our teeth, getting dressed, sleeping, and of course the all time favorite—eating.
Discover the mindset you must have, do these things daily, and demand that you hold yourself to a higher standard on a daily basis.
This will be much easier to do and a habit quickly formed if you live as if this were your last day. I am proud of you and it is critical that you be proud of yourself. VERY proud!!
What are YOU creating right now? What setbacks are you experiencing? Leave a comment and let me know!