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Waiting May Cost You a HUGE Opportunity…

Posted by & filed under Entrepreneurship.

No WOW was ever created by waiting. 

It’s one thing to get overwhelmed, run out of time, and do a poor job on a project. That could be considered a mistake in and of itself. But ACTIVELY doing nothing, waiting, not telling anyone that a critical component of a project is done that you were responsible for, the thing your team members are waiting on . . .


That’s an active decision that belongs in the extreme foolish category. Foolish exceeds slow and stupid.

But this isn’t just about your job. It’s about your life. YOUR life!

Where else does waiting show up in your personal life? How does waiting affect your family?

How is waiting affecting your future?

Waiting is extremely passive. Being passive never promotes anybody. Being passive equals permanent plateaus—in life, in business, in your future. Medical plateaus equal flat lines. Flat lines equal death. Dead people rot. And rot stinks.

Being busy is not an excuse for thoughtless waiting. Busy is a simple four-letter word. Anyone who’s living at all is busy.

You have to step up. You have to speak up. You have to say loud and clear what you know to be true and communicate with full intensity the information that will make a difference and change an outcome.

Otherwise, why are you even employed there?

When there is more of a thought process put into making a cup of coffee rather than executing a request from management, we have a disaster about to happen. And it will happen.

Above average people make a difference. They don’t wait. They don’t let bad things happen when they have the power to stop them from happening.

And YOU are above average.

Waiting causes unnecessary drama. It adds many more moving parts with total uncertainty for everyone involved. It usually ends up costing someone else time.

I have no free time to give to such mishaps. Time is the most costly commodity I have. So none of it is free.

For the sake of an example, let’s say that I make $1,000 an hour. Anything that takes my mind, time, energy, or effort away from what I am supposed to be doing—those things that only I can do, that I cannot hire anyone else to do—cost me money.

If your thoughtless waiting costs the company money, then you should pay for it. It’s that simple. Any future mishaps with a project should cost each individual involved a flat $500 fee. (I am just making up the number as an example).

I hallucinate that it would only cost you money one time. If it cost you money many more times than once, you wouldn’t be able to afford to work at that location. And the company cannot afford for you to work there either.

But even if you don’t get fired for thoughtless waiting—it will still come back to bite you.

Did you hate the idea of being penalized $500? Then you’re REALLY going to hate what happens in REAL life. You’ll miss promotions. You’ll miss opportunities. You’ll stay in a “dead end job” or you’ll never see that big raise.

A company gives you money only when you make them more money than they’re paying you. That’s how it works. You make the company as a whole better, and in return they reward you with cash and an opportunity to join in the rest of life.

Question: Do you want to continue to work where you work? If so, sell your boss.

By the way, selling your boss is a daily process.

Unless you are tenured or a government union worker (no offense meant to either), your job is a selling process. Every day.

Your company or employer is simply your client. As in anywhere else, if you do not keep the client happy, he/she finds another contractor or employee.

If your happy meal from McDonald’s does not make you happy, you will no longer eat at McDonald’s. It is McDonald’s job to keep you happy.

In the same way, it is YOUR job to keep your client happy.

I urge you to do so with full intentions—in all actions, attitudes, and activities. You are absolutely capable of doing this, as long as you believe it about yourself.

And for heavens sake, don’t get caught waiting.

Question: Where has waiting in actions, attitudes or activities cost you or your company money?

P.S. Today, I’ve got a special gift for you. If you want to banish waiting from your life, you have to get serious about it. I’ve made you a valuable tool you can use to identify the waiting that is destroying your life.

This tool will guide you through the process of uprooting your waiting. Once you see exactly what waiting is doing to your life, I assure you… you won’t keep waiting any longer.

Click the image to the right to download the “Waiting Accountability Identifier Tool.” 


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  • Tom

    Hi Robert. This weeks message dovetails nicely with one of my favorite sayings: It’s better to be boldly decisive and risk being wrong than to hesitate only to realize you were right too late.

  • Steven Tessler

    Perfect timing with this post! I actually took action this week on something I’e been wanting to do! I’m going to be on a podcast! I’m also going to get a self hosted blog next week!
    Thank you for your message!

    • Very proud of you, Stephen, for moving on. You even sound excited about writing it. Keep us informed on how things keep moving forward…

  • A third rate plan that gets executed beats a perfect plan that doesn’t every time.

  • I love what Jim Rohn said in Facing the Enemies Within: “Indecision is the greatest thief of opportunity.”

  • Melissa AuClair

    I appreciate your connection that being busy does not mean we are out of waiting mode. I discovered that my “busiest” times of life were often when I was waiting and procrastinating on doing the most important things. And thanks for the reminder that my ability to increase my profits is directly tied to increasing the satisfaction and profits of my boss and clients.