A great idea is simply not enough. There are two critical—absolutely critical—questions that must be asked and answered to create a thriving business:
- What problem am I trying to solve?
- Who are the people working to solve that problem?
An idea is just not enough. You must have a thought process, a plan, a strategy, to execute on a daily basis. You must have people who are committed without hesitation. People who have no idea what time it is. People who have no idea that they just missed a meal. People who are committed to excellence. People who are committed to being outstanding.
Being a great entrepreneur is 100% in the execution. Never does your initial idea dictate the outcome of your company. Outrageous success is about the thousands of ideas and decisions that are constantly being made along the way. The speed at which those insights are implemented is critical. There must be an insane sense of urgency from the moment you open your eyes until you are back in REM sleep.
Remember, you are never short of money, time, or leadership. You are only short of one magical idea. Every single company started with one simple idea that solved a problem. Focus on absolutely loving problems. Do not focus on the initial idea.
As you dissect the problem you will learn, adjust, hit dead ends, adjust again, and build much-needed expertise that you never even knew existed when you were starting out.
I know several owners of companies who simply laugh at their original ideas that eventually formed their company. What they originally thought even seems naïve at this point. Like a chemist, business owners must solve problems through an enormous amount of work to validate and invalidate their original ideas.
Many startups get lost in the original spark of inspiration. Businesses must be built over time, not in a single instant. Even a brilliant idea is motionless. Being in business is full of motion, action, and movement.
What one action will you take today?